Transforming UX/UI for the Western Market
Increasing user engagement and NPS for the Booyah app by redesigning it to resonate with the target audience — Latin Americans. My role was to adapt and translate the original Eastern design language into a Western cultural context.
🎨 UI KIt creation
🔍 User research & testing
Building a new and flexible app for your coworkers
Building the proposal and solutions for an outdated institutional app lacking data, in a fast way that delivers impact and results.
⭐ 100% increase in reviews
🔍 Building research methods without resources
✏️ Redesign for new framework and insertion of the design system
Transforming a store into a game
To differentiate ourselves from all competitors in the market, we decided that the best way would be to transform the shopping experience into the experience of being inside a game. Creating a store that immerses the user in the experience.
🎮 Gamification
👩🎨 Illustrating for interfaces
From outdated SaaS to efficient care delivery
I listened to dozens of specialists through research, usability testing, perception studies, and data analysis to fix their main pain point — an outdated system.
🎨 Evolving an outdated design system
📊 User Testing & KPIs into the roadmap after 6 months
👩⚕️ Designing with numbers and humanisation