Hello there! I'm Carol, Sr Product Designer ✏️
Designing products with specialized skills in visual and UI that actually work
I blend craft and strategy to delivery the best products
Transforming UX/UI for the Western Market
Increasing user engagement and NPS for the Booyah app by redesigning it to resonate with the target audience — Latin Americans. My role was to adapt and translate the original Eastern design language into a Western cultural context.
🎨 UI KIt creation
🔍 User research & testing
💻 Redesigned the app to align with the western market
selected work
here are some of the projects I’ve loved crafting
Building a new and flexible app for your coworkers
Building the proposal and solutions for an outdated institutional app lacking data, in a fast way that delivers impact and results.
⭐ 100% increase in reviews
🔍 Building research methods without resources
✏️ Redesign for new framework and insertion of the design system
From outdated SaaS to efficient care delivery
I listened to dozens of specialists through research, usability testing, perception studies, and data analysis to fix their main pain point — an outdated system.
🎨 Evolving an outdated design system
📊 User Testing & KPIs into the roadmap after 6 months
👩⚕️ Designing with numbers and humanisation
what are they saying
real feedback from people who worked with carol
(...) Here's what blew me away: I could hand Carol the messiest, most complex design challenge and she'd come back with solutions that made me think "why didn't I see that?" Every. Single. Time. That's the kinda designer you dream of having on your team. She brings motion, game UI, illustration... all those fundamentals that are becoming rare these days. Most designers today jump straight into Figma components. Carol actually understands WHY things work visually. She raised the bar for our entire design team. If you're lucky enough to work with Carol, you'll see what I mean. Phenomenal talent, even better human.
Brenner Cruvinel, Head of Design
Managed directly
(...) She has this incredible ability to come up with brilliant visual solutions in just minutes, and she explains her thought process and the design principles behind it in such a clear, engaging way. Thanks to her guidance and encouragement, I felt confident exploring new ways to design screens that are more user-friendly and accessible.
On top of her exceptional visual skills, Carol also taught me how to organize documentation in a scalable, accessible way that benefits not just my workflow, but also product and development teams. (..)
Caroline Vieira, Jr Product Designer
Carol was Senior to Caroline
