Hey, I'm Carol Espilotro 👋
Senior Product Designer with 7+ years of experience designing complex digital products across healthcare, fintech, SaaS, and AI environments.
With a degree in Industrial Design and specialization in UX/UI and Design System, I’ve had the joy of working with multidisciplinary teams around the world, collaborating across business, design, product, and tech has taught me how to lead cross-functional teams, build products from scratch, evolve design systems, and establish design culture within companies.
I’ve worked with leading e-health companies like Conexa Saúde — Brazil’s #1 platform — where I was contracted to create a financial system for healthcare and electronic medical records for doctors from the ground up. This meant translating complex data, rules, and processes into intuitive experiences. Before that, I worked with gaming companies, adapting experiences for Western audiences, and building dashboards and internal apps for Santander Bank.
Beyond work, I’ve mentored on ADPList (top 10 Information Architecture mentor in 2024) and spend my free time studying arts and creating illustrations.
Key achviements
💰 Where Regulation Meets Revenue
Generated 7-figure revenue impact by leading the design of a regulatory financial platform (0→1), optimising workflows and unlocking new business opportunities
✍️ Discovery that Rewrote the Brief
Led product discovery with 700+ users, redefining problem space and driving large-scale product and experience redesign
💜 Redesigned. Localised. Loved.
Increased NPS from 4.3 to 8.6 by redesigning product experience and leading localisation strategy for new markets
👩🏻💻 From Designer to Decision-Maker
Influenced product strategy and roadmap by identifying core problems, aligning stakeholders, and shifting product direction (across companies and products during the career).
Visual design
I create visual hierarchies that guide users to their goals while solving conversion and engagement problems. Through intentional typography, color, and spacing, I design interfaces that reduce cognitive load and strengthen brand identity across touchpoints.
UI & UX
SaaS, Fintech, Health industry, dashboards...I design interfaces that balance aesthetics with usability, addressing friction and low completion rates. Each component creates intuitive flows that minimize learning curves. My work translates business requirements into accessible solutions that help users complete critical actions confidently.
Design System
I build scalable design systems that solve inconsistency and slow development. Through reusable components and clear documentation, I accelerate delivery, reduce rework, and ensure coherent experiences. My systems streamline onboarding and establish cohesive visual language for brand recognition.
Illustration
My illustration expertise comes from authorial work for publishers, games, and editorial projects. I create narrative-driven illustrations that build distinctive identities and communicate complex ideas. My background enables me to craft imagery that creates emotional connection and elevates products beyond standard UI.
what I can do
Technical and soft skills
Design System, User Interface, User Experience, Architecture Information, Visual Design, Design Ops, Prototyping, Digital Design, UI Artist, Illustration, Accessibility, Art Direction, Data Analysis, Research, WCGA, Html, Css, Framer, AI (Claude, Lovable, Perplexity in my process when needed), After Effects
Evidence-base, Systemic and holistic thinking, Structured but flexible process, Strategic communication, Tactical execution with strategy, Solving problems beyond conventional,
Project Management, Art Direction, Mentoring and knowledge sharing, End-to-end product ownership, Cultural sensitivity and inclusivity, Adaptability, Knowledge sharing, Stakeholder Communication versatility, Cross-functional teamwork